Inside AI search
What six months of generative engine optimisation work reveals about brand visibility
Narrative shaping
How generative AI decides what to write and who to mention
Legacy content
Why old information still surfaces
LLM differences
How each model is unique in its answers and sources
Aspiration vs application
Balancing aspirational content with practical user information
Internal alignment
Why consistency across all teams is key
Next steps
What communicators can do to now to optimise for AI search
Inside AI search
Download our report and find out what we’ve learnt, working with clients from automotive to fashion.